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SureSmile® Design System

Colors and typography

Primary blue (#4AA0DB)

Primary orange (#FFAB32)

Primary gray (#53585B)

Secondary gray (#fafafa)

SureSmile typeface and webfont

Gotham

by Hoefler&Co

Text styles and buttons

h1 headline

Get the smile you’ve always wanted

Gotham, Medium, 48px, #333

h2 headline

Your ideal smile is closer than you think Gotham, Medium, 40px, #53585B

h3 headline

Start with a SureSmile® Consultation

Gotham, Medium, 32px, #53585B

h4 headline

Faster treatment

Gotham, Medium, 22px, #333

Paragraphs and unordered lists

The SureSmile® treatment planning software designs the fastest route to your new smile. We promise.

Gotham, Book, 19px, #333

Label and text field

Label: Gotham, Medium, 24px, #333 
Dropdown: Gotham, Book, 19px, #666 placeholder text, #333 text
(20px of padding, 10px rounded corners, #fafafa bg color)

Label and dropdown

Label: Gotham, Medium, 24px, #333
Dropdown: Gotham, Book, 19px, #666 placeholder text, #333 text
(20px of padding, 10px rounded corners, #fafafa bg color)

Primary button

Gotham, Medium, Uppercase, 19px, #fff

Secondary button

Gotham, Medium, Uppercase, 19px, #fff

Secondary button

Gotham, Medium, Uppercase, 19px, #4AA0DB


Heroes and subheader

Homepage hero with slideshow left-aligned

Get the smile you've always wanted

Backed by SureSmile® technology and your dentists’ expertise

H1 and H2 with primary button on top of #000 background with 50% opacity and 10px rounded corners

Homepage hero sans slideshow left-aligned

Get the smile you've always wanted

Backed by SureSmile® technology and your dentists’ expertise

H1 and H2 with primary button on top of #000 background with 50% opacity and 10px rounded corners

Right-aligned content hero (sans call to action)

Why SureSmile?

SureSmile® Aligners are designed using advanced software to ensure they fit perfectly and deliver the exact tooth movements needed to achieve results.

H2 and H3 on top of #000 background with 50% opacity and 10px rounded corners

Left-aligned content hero (with call to action)

We Treat Every Case

From simple to complex, there is a treatment option to suit every case. See which SureSmile option is right for you.

H2 and H3 and primary button on top of #000 background with 50% opacity and 10px rounded corners

Center aligned content hero with graphic (with call to action)

Patient financing worksheet

Download this financing worksheet to start the conversation with your doctor about affordable payment options to make your ideal smile a reality!

H1 and H3 and primary button on top of #4AA0DB background with 80% graphic opacity

Center aligned content hero with graphic (with call to action)

Patient financing worksheet

Download this financing worksheet to start the conversation with your doctor about affordable payment options to make your ideal smile a reality!

H1 and H3 and primary button on top of #53585B background with 80% graphic opacity

Center aligned content hero with photo (with call to action)

Patient financing worksheet

Download this financing worksheet to start the conversation with your doctor about affordable payment options to make your ideal smile a reality!

H1 and H3 and primary button on top of #4AA0DB background with 50% opacity

Center aligned content hero with photo (with call to action)

Patient financing worksheet

Download this financing worksheet to start the conversation with your doctor about affordable payment options to make your ideal smile a reality!

H1 and H3 and primary button on top of #53585B background with 50% opacity

 

Center aligned content hero on blue

Patient financing worksheet

Download this financing worksheet to start the conversation with your doctor about affordable payment options to make your ideal smile a reality!

H1 and H3 and primary button on top of #4AA0DB background

Center aligned content hero on gray

Patient financing worksheet

Download this financing worksheet to start the conversation with your doctor about affordable payment options to make your ideal smile a reality!

H1 and H3 and secondary button on top of #53585B background

Center aligned content hero on gray

Patient financing worksheet

Download this financing worksheet to start the conversation with your doctor about affordable payment options to make your ideal smile a reality!

H1 and H3 and secondary button on top of #fafafa background

Center aligned content hero on gray (with textured background and motion)

Patient financing worksheet

Download this financing worksheet to start the conversation with your doctor about affordable payment options to make your ideal smile a reality!

* here's an example with a footnoote

H1 and H3 and secondary button on top of #53585B background with transparent image and scrolling effect

Center aligned header on blue

Before and After Gallery

H1 on top of #4AA0DB background with a 10% graphic background. For use on interactive pages like Find a Provider or Patient Assessment

Content sections

One-Column

SureSmile Aligner Kit

The cost of SureSmile® treatment is similar to braces, but that’s where the similarity ends. SureSmile clear aligners are removable and virtually invisible, so you can keep living your life and caring for your teeth throughout treatment the same way you always have.

* here's an example with a footnoote

Transform your smile today

The cost of SureSmile® treatment is similar to braces, but that’s where the similarity ends. SureSmile clear aligners are removable and virtually invisible, so you can keep living your life and caring for your teeth throughout treatment the same way you always have.

We accept HSA, and CareCredit. insurancee may also reimburse you for your aligners.

Getting started is easy

Transform your smile today

Download this financing worksheet to start the conversation with your doctor about affordable payment options to make your ideal smile a reality!

The cost of SureSmile® treatment is similar to braces, but that’s where the similarity ends. SureSmile clear aligners are removable and virtually invisible, so you can keep living your life and caring for your teeth throughout treatment the same way you always have.

We accept HSA, and CareCredit. insurancee may also reimburse you for your aligners.

Getting started is easy

* here's an example with a footnoote

Getting started is easy

Getting started is easy

Getting started is easy

Frequently asked questions
SureSmile® Aligners are an aesthetically pleasing alternative to braces, especially for minor tooth movements that improve your smile. Specifically, they are for use with teens and adults, from simple to complex cases such as: crowded teeth, spaces and over/underbites. A SureSmile dental professional can assess your needs and recommend the best treatment plan for you. Take our patient assessment to see if you are a SureSmile candidate today.
While there are several similarities between popular clear aligner brands on the market, SureSmile uses proprietary software paired with our Digital Lab experts to support your dental professional in crafting your unique treatment plan for a straighter smile.
 SureSmile alignersOther clear alignersTraditional Braces
Technology:   
Patented software powers more precise treatment plan  
Uses industry leader in dental plastics for aligner fabrication  
Variable trimlines for optimal comfort and movement 
People:   
Clinically trained orthodontists provide rigorous quality checks for each aligner treatment plan  
One-on-one consults with dental professionals providing expert clinical advice and answers to your questions 
Process:   
Shorter time from planning to treatment  
Uses digital scanning to produce images in place of impressions with paste 
Laser trimmed aligners with polished edges allow for more precise fit and comfort  
Uses traditional brackets and wires  
Easily removable for eating, drinking and flossing 
Covered by many orthodontic insurance plans
Interested in the science behind SureSmile aligners? Learn more about the SureSmile difference.
SureSmile® is an orthodontic treatment that works to gradually straighten teeth through the wearing of a series of clear, custom-fit, removable aligners. There are no brackets or wires like traditional metal braces. There are 3 easy steps: the first 2 steps swiftly prepare you for your custom-made aligners; the last step is your transformation, beginning when you put on your first set of SureSmile aligners. STEPS:
  1. Consult: Make an appointment for an initial SureSmile consultation with your dental professional. Check to see if your dental professional, or others in your zip code, offer SureSmile.  If you are a candidate for SureSmile® Aligners, a 3D digital impression and pictures of your face and teeth are taken and the treatment process begins – no fuss, no mess, just a few minutes in the dental chair.
  2. Scan, Plan & Fabricate: Your dental professional and knowledgeable SureSmile specialists at our Digital Lab plan and design your case using advanced digital software, orchestrating each step of your smile transformation with precision. Using just the right number of custom finished clear aligners, your dental professional partners with our Digital Lab to make your perfect smile one step closer. Once ready, your dental professional schedules a quick visit for you to review your new smile plan!
  3. Treat: Congratulations! Your journey to a fabulous smile begins back in the dental office when you try on your first set of SureSmile aligners. By wearing your clear aligners and following your custom treatment plan, you will quickly notice your clear aligners are not only comfortable and easy-to-wear, but virtually invisible … your friends and family won’t even notice you’re wearing them!

Learn more about how clear aligners work

For the shortest time to your perfect smile, wear them 20-22 hours each day, including while asleep.

Download our Wear and Care Guide

Because each case is different–some patients require more or less treatment–the total cost of your new smile will depend on the treatment plan you and your dental professional agree upon. Be sure to discuss cost, insurance options and payment plans with your dentist during your initial consultation appointment.

Two-Column

Designed to fit every budget

Smiling dentist with patient

Insurance

Work with your dental professional to determine your insurance deductible for orthodontic treatment. Many insurance companies consider a prescription for traditional braces and clear aligners to be the same. Check with your insurance company to see what your benefits may cover or if reimbursement is an option.

Image with People Treatment

Tax-free dollars using HSA/FSA

In addition to insurance, check your HSA/FSA accounts to see if clear aligners are covered. Remember, some FSA accounts do not rollover so be sure to apply available funds before they expire.

* here's an example with a footnoote

Designed to fit every budget

Smiling dentist with patient

Insurance

Work with your dental professional to determine your insurance deductible for orthodontic treatment. Many insurance companies consider a prescription for traditional braces and clear aligners to be the same. Check with your insurance company to see what your benefits may cover or if reimbursement is an option.

Image with People Treatment

Tax-free dollars using HSA/FSA

In addition to insurance, check your HSA/FSA accounts to see if clear aligners are covered. Remember, some FSA accounts do not rollover so be sure to apply available funds before they expire.

Designed to fit every budget

Smiling dentist with patient

Insurance

Work with your dental professional to determine your insurance deductible for orthodontic treatment. Many insurance companies consider a prescription for traditional braces and clear aligners to be the same. Check with your insurance company to see what your benefits may cover or if reimbursement is an option.

Image with People Treatment

Tax-free dollars using HSA/FSA

In addition to insurance, check your HSA/FSA accounts to see if clear aligners are covered. Remember, some FSA accounts do not rollover so be sure to apply available funds before they expire.

Designed to fit every budget

blue-icon

Insurance

Work with your dental professional to determine your insurance deductible for orthodontic treatment. Many insurance companies consider a prescription for traditional braces and clear aligners to be the same. Check with your insurance company to see what your benefits may cover or if reimbursement is an option.

blue-icon

Tax-free dollars using HSA/FSA

In addition to insurance, check your HSA/FSA accounts to see if clear aligners are covered. Remember, some FSA accounts do not rollover so be sure to apply available funds before they expire.

* here's an example with a footnoote

Designed to fit every budget

gray-icon

Insurance

Work with your dental professional to determine your insurance deductible for orthodontic treatment. Many insurance companies consider a prescription for traditional braces and clear aligners to be the same. Check with your insurance company to see what your benefits may cover or if reimbursement is an option.

gray-icon

Tax-free dollars using HSA/FSA

In addition to insurance, check your HSA/FSA accounts to see if clear aligners are covered. Remember, some FSA accounts do not rollover so be sure to apply available funds before they expire.

Designed to fit every budget

Add your heading text here.

Smiling dentist with patient

Insurance

Work with your dental professional to determine your insurance deductible for orthodontic treatment. Many insurance companies consider a prescription for traditional braces and clear aligners to be the same. Check with your insurance company to see what your benefits may cover or if reimbursement is an option.

Image with People Treatment

Tax-free dollars using HSA/FSA

In addition to insurance, check your HSA/FSA accounts to see if clear aligners are covered. Remember, some FSA accounts do not rollover so be sure to apply available funds before they expire.

Download this financing worksheet to start the conversation with your doctor about affordable payment options to make your ideal smile a reality!
Download this financing worksheet to start the conversation with your doctor about affordable payment options to make your ideal smile a reality!

Designed to fit every budget

Add your heading text here.

Smiling dentist with patient

Insurance

Work with your dental professional to determine your insurance deductible for orthodontic treatment. Many insurance companies consider a prescription for traditional braces and clear aligners to be the same. Check with your insurance company to see what your benefits may cover or if reimbursement is an option.

Image with People Treatment

Tax-free dollars using HSA/FSA

In addition to insurance, check your HSA/FSA accounts to see if clear aligners are covered. Remember, some FSA accounts do not rollover so be sure to apply available funds before they expire.

* here's an example with a footnoote

Designed to fit every budget

Smiling dentist with patient

Insurance

Work with your dental professional to determine your insurance deductible for orthodontic treatment. Many insurance companies consider a prescription for traditional braces and clear aligners to be the same.

Image with People Treatment

Tax-free dollars using HSA/FSA

In addition to insurance, check your HSA/FSA accounts to see if clear aligners are covered. Remember, some FSA accounts do not rollover so be sure to apply available funds before they expire.

SS Case Study_Case 26_BeforeAfter

Male, Age 40, Treatment length: 11.5 months

SS Case Study_Case 29_BeforeAfter

Female, Age 36, Treatment length: 7 months

* here's an example with a footnoote

Stronger plastic

Engineered using Essix ACE, industry leader in dental plastics, which gives 54% more force to hold its shape for longer than 14 days to deliver optimal tooth movement.

Clinical expertise

Pioneered by orthodontists, SureSmile is backed by more than 20 years of digital planning expertise and all cases are analyzed by our Digital Lab specialists.

* here's an example with a footnoote

Precise fabrication

State-of-the-art manufacturing delivers laser cut, polished aligners with variable trimlines for optimal tooth movement and patient comfort.

Robust planning software

Using SureSmile Aligner’s sophisticated software, your dental professional creates a fully customized treatment plan for anatomically correct tooth movement that lasts.

Precise fabrication

State-of-the-art manufacturing delivers laser cut, polished aligners with variable trimlines for optimal tooth movement and patient comfort.

Robust planning software

Using SureSmile Aligner’s sophisticated software, your dental professional creates a fully customized treatment plan for anatomically correct tooth movement that lasts.

Precise fabrication

State-of-the-art manufacturing delivers laser cut, polished aligners with variable trimlines for optimal tooth movement and patient comfort.

Robust planning software

Using SureSmile Aligner’s sophisticated software, your dental professional creates a fully customized treatment plan for anatomically correct tooth movement that lasts.

Precise fabrication

State-of-the-art manufacturing delivers laser cut, polished aligners with variable trimlines for optimal tooth movement and patient comfort.

Robust planning software

Using SureSmile Aligner’s sophisticated software, your dental professional creates a fully customized treatment plan for anatomically correct tooth movement that lasts.

Precise fabrication

State-of-the-art manufacturing delivers laser cut, polished aligners with variable trimlines for optimal tooth movement and patient comfort.

Robust planning software

Using SureSmile Aligner’s sophisticated software, your dental professional creates a fully customized treatment plan for anatomically correct tooth movement that lasts.

Start with a scan

During your SureSmile consult, your dental professional will take a quick 3D digital scan of your teeth using Primescan*. This advanced digital software helps our Digital Lab specialists develop the best treatment plan you can get. Your results? Fast. Precise. And an absolutely ah-mazing smile. 

* here's an example with a footnoote

Dental Tech working

The experts behind the expert

SureSmile’s Digital Lab is a team of clinical orthodontists and engineers supporting your dental professional in designing your customized treatment plan. Each aligner is made to the most exacting standards and designed to precisely orchestrate each step of your smile transformation with precision.
Dental Tech working

The experts behind the expert

SureSmile’s Digital Lab is a team of clinical orthodontists and engineers supporting your dental professional in designing your customized treatment plan. Each aligner is made to the most exacting standards and designed to precisely orchestrate each step of your smile transformation with precision.
Dental Tech working

The experts behind the expert

SureSmile’s Digital Lab is a team of clinical orthodontists and engineers supporting your dental professional in designing your customized treatment plan. Each aligner is made to the most exacting standards and designed to precisely orchestrate each step of your smile transformation with precision.

* here's an example with a footnoote

Aligner wear & care

You have your aligners…now what? An important part of acheiving your ideal smile is proper aligner wear and care. Get the most out of your aligners with these simple maintenance tips.
man pulling out clear aligners

Aligner wear & care

You have your aligners…now what? An important part of acheiving your ideal smile is proper aligner wear and care. Get the most out of your aligners with these simple maintenance tips.
man pulling out clear aligners

Aligner wear & care

You have your aligners…now what? An important part of acheiving your ideal smile is proper aligner wear and care. Get the most out of your aligners with these simple maintenance tips.

* here's an example with a footnoote

man pulling out clear aligners

More Testimonials

Play Video

Meet Tristan

“I’ve never been a big picture person on social media, primarily because my teeth weren’t straight. Having this done was really important and now I’m open to taking pictures anywhere.”

Play Video

Meet Rachael

“My colleagues were so impressed with my results; that they’re coming in soon to start their journey with the aligners as well. ”

* here's an example with a footnoote

SureSmile Aligners fit your lifestyle

iconfinder_Dental_-_Tooth_-_Dentist_-_Dentistry_11_2185080

Comfy to Wear

A laser-trimmed, precision fit ensures SureSmile® aligners are so comfortable, you’ll barely notice them.

Group 24

Virtually Invisible

SureSmile® aligners are easy to keep clean and so clear your friends and family won't notice you're even wearing them!

iconfinder_07-healthy_5980388

Go ahead… eat what you want

You don’t need to change your diet during treatment. Just pop your SureSmile® aligners out whenever you want.

img_lifestyle_02

SureSmile Aligners fit your lifestyle

iconfinder_Dental_-_Tooth_-_Dentist_-_Dentistry_11_2185080

Comfy to Wear

A laser-trimmed, precision fit ensures SureSmile® aligners are so comfortable, you’ll barely notice them.

Group 24

Virtually Invisible

SureSmile® aligners are easy to keep clean and so clear your friends and family won't notice you're even wearing them!

iconfinder_07-healthy_5980388

Go ahead… eat what you want

You don’t need to change your diet during treatment. Just pop your SureSmile® aligners out whenever you want.

img_lifestyle_02

SureSmile Aligners fit your lifestyle

Comfy to Wear

A laser-trimmed, precision fit ensures SureSmile® aligners are so comfortable, you’ll barely notice them.

Virtually Invisible

SureSmile® aligners are easy to keep clean and so clear your friends and family won't notice you're even wearing them!

Go ahead… eat what you want

You don’t need to change your diet during treatment. Just pop your SureSmile® aligners out whenever you want.

img_lifestyle_02
img_lifestyle_02

SureSmile Aligners fit your lifestyle

iconfinder_Dental_-_Tooth_-_Dentist_-_Dentistry_11_2185080

Comfy to Wear

A laser-trimmed, precision fit ensures SureSmile® aligners are so comfortable, you’ll barely notice them.

Group 24

Virtually Invisible

SureSmile® aligners are easy to keep clean and so clear your friends and family won't notice you're even wearing them!

iconfinder_07-healthy_5980388

Go ahead… eat what you want

You don’t need to change your diet during treatment. Just pop your SureSmile® aligners out whenever you want.

img_lifestyle_02

SureSmile Aligners fit your lifestyle

iconfinder_Dental_-_Tooth_-_Dentist_-_Dentistry_11_2185080

Comfy to Wear

A laser-trimmed, precision fit ensures SureSmile® aligners are so comfortable, you’ll barely notice them.

Group 24

Virtually Invisible

SureSmile® aligners are easy to keep clean and so clear your friends and family won't notice you're even wearing them!

iconfinder_07-healthy_5980388

Go ahead… eat what you want

You don’t need to change your diet during treatment. Just pop your SureSmile® aligners out whenever you want.

img_lifestyle_02

SureSmile Aligners fit your lifestyle

Comfy to Wear

A laser-trimmed, precision fit ensures SureSmile® aligners are so comfortable, you’ll barely notice them.

Virtually Invisible

SureSmile® aligners are easy to keep clean and so clear your friends and family won't notice you're even wearing them!

Go ahead… eat what you want

You don’t need to change your diet during treatment. Just pop your SureSmile® aligners out whenever you want.

* here's an example with a footnoote

Three-Column

Your ideal smile is closer than you think

Group 19

Confidence

Regain your confidence with straighter teeth and an ideal smile.
Group 18

Comfort

Virtually invisible and precision fit for maximum comfort so you can easily wear your aligners longer every day for faster results.

Group 20

Convenience

Fewer appointments and shorter check-ups allow more time for you to share your new smile!

* here's an example with a footnoote

Your ideal smile is closer than you think

Confidence

Regain your confidence with straighter teeth and an ideal smile.

Comfort

Virtually invisible and precision fit for maximum comfort so you can easily wear your aligners longer every day for faster results.

Convenience

Fewer appointments and shorter check-ups allow more time for you to share your new smile!

Your ideal smile is closer than you think

Confidence

Regain your confidence with straighter teeth and an ideal smile.

Comfort

Virtually invisible and precision fit for maximum comfort so you can easily wear your aligners longer every day for faster results.

Convenience

Fewer appointments and shorter check-ups allow more time for you to share your new smile!

Your ideal smile is closer than you think

Add your heading text here.

Group 19

Confidence

Regain your confidence with straighter teeth and an ideal smile.
Group 18

Comfort

Virtually invisible and precision fit for maximum comfort so you can easily wear your aligners longer every day for faster results.

Group 20

Convenience

Fewer appointments and shorter check-ups allow more time for you to share your new smile!

What's included

hand holding up clear aligners

Impressions

Praesent commodo cursus magna, vel scelerisque nisl consectetur et.
hand holding up clear aligners

Aligners

Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit.
hand holding up clear aligners

Customized Care

Praesent commodo cursus magna, vel scelerisque nisl consectetur et.

* here's an example with a footnoote

What's included

hand holding up clear aligners

Impressions

Praesent commodo cursus magna, vel scelerisque nisl consectetur et.
hand holding up clear aligners

Aligners

Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit.
hand holding up clear aligners

Customized Care

Praesent commodo cursus magna, vel scelerisque nisl consectetur et.

What's included

Add your heading text here.

hand holding up clear aligners

Impressions

Praesent commodo cursus magna, vel scelerisque nisl consectetur et.
hand holding up clear aligners

Aligners

Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit.
hand holding up clear aligners

Customized Care

Praesent commodo cursus magna, vel scelerisque nisl consectetur et.

What patients are saying

Play Video

Meet Christa

“With my SureSmile Aligners, I got the results that I wanted within 10 weeks. I am so much happier with my smile.”

Play Video

Meet Tristan

“I’ve never been a big picture person on social media, primarily because my teeth weren’t straight. Having this done was really important and now I’m open to taking pictures anywhere.”

Play Video

Meet Rachael

“My colleagues were so impressed with my results; that they’re coming in soon to start their journey with the aligners as well. ”

* here's an example with a footnoote

What patients are saying